Dreamforce 2026: AI, CRM & the Ideas Shaping the Salesforce Ecosystem
Dreamforce 2026 brings the global Salesforce ecosystem to San Francisco for three days shaped by AI, CRM, product innovation, hands-on learning, live demonstrations, and community connections, with the experience extending worldwide through Salesforce+. From what happens across the event to the people driving it, this guide covers what to expect and how sponsors and partners can prepare their physical presence.
About Dreamforce 2026
Dreamforce 2026 brings the global Salesforce ecosystem to San Francisco from September 15–17, connecting customers, partners, developers, and business leaders around AI, Agentforce, CRM, Data 360, and Slack. Key sessions also stream worldwide on Salesforce+, extending the learning and community beyond San Francisco.
From Marc Benioff’s main keynote to hands-on training, product demonstrations, and customer stories, Dreamforce turns emerging capabilities into real-world conversations. For sponsors and partners, it also creates a dynamic setting for demonstrations, meaningful connections, and engaging physical experiences.
What Happens at Dreamforce
Keynotes & product news
The main keynote from Marc Benioff and guests, plus announcements across Agentforce, Customer 360, Data 360, and Slack.
Hands-on learning
Hundreds of expert-led sessions and hands-on trainings, built to send you home with skills you can use right away.
Product demonstrations
Live demos across the Salesforce platform and the wider ecosystem, from AI agents to data, CRM, and automation.
Campground & partner experiences
The Campground, where attendees explore products, demonstrations, and customer stories and meet partners and sponsors.
Community & networking
Meetups, receptions, and community spaces that connect the Trailblazer community across roles and industries.
Customer stories & insights
Real use cases and industry sessions showing how organizations put Salesforce and AI to work.
Who Dreamforce Brings Together
Dreamforce brings together the full breadth of the Salesforce ecosystem, with each audience experiencing the event through a different lens:
Business & revenue leaders
Sales, marketing, service, and commerce professionals looking for practical ways to grow revenue and improve the customer experience.
Builders & technical teams
Developers, admins, architects, and IT teams who design, build, and run Salesforce, and who come for the deeper technical sessions.
Partners & solution providers
Consultancies, implementation partners, and technology providers across the Salesforce ecosystem, many of them sponsoring or hosting spaces.
Enterprise decision-makers
Executives weighing AI, data, CRM, and business strategy, and gauging where to invest next.
The Dreamforce Experience
Dreamforce moves beyond the traditional conference format, blending headline keynotes with hands-on learning, live Salesforce demonstrations, customer insights, and community exchange. Across the Campground and partner spaces, attendees can see new capabilities in action, meet the people behind them, and connect ideas with real-world applications.
For sponsors and partners, these spaces become active points of connection where solutions are demonstrated, questions turn into conversations, and stronger relationships form across the Salesforce ecosystem.
When Physical Presentation Matters
The Dreamforce experience is built primarily around learning, technology, and connection not every attendee arrives with a booth. For sponsors, Salesforce partners, and participating technology companies, however, a physical space becomes an important part of that experience. Thoughtful planning can turn it into a focused environment that supports several goals at once:
Product demonstrations
A defined area where your team can show software, agents, or hardware without competing with the noise around it.
Brand recognition
Clear signage helps the right people recognize who you are and understand what you do as they pass by.
Technical conversations & meetings
A comfortable space for deeper discussions, scheduled meetings, and questions from engineers and decision-makers.
Partner & customer engagement
Room to talk with existing customers, meet prospective partners, and follow up on leads in a professional setting.
Display Options for Dreamforce Environments
Where technology is being demonstrated, explained, and discussed, the display should support the experience rather than compete with it. PrintMyExpo offers adaptable display formats for Dreamforce sponsors and partners, giving each element a clear role in presenting solutions, organizing the space, and creating natural opportunities for attendee engagement.
SEG Backlit DisplaysA bright, clean visual anchor for a tech booth 
Fabric BackdropsA defined branded area for demos or meetings 
Branded CountersA base for demos, greetings & conversations 
Retractable BannersName your product or message at a glance 
Modular DisplaysReconfigure to fit different footprints 
Hanging SignsHelp people find your space from a distance
Built to Travel Beyond Dreamforce
The Salesforce event calendar doesn’t end with Dreamforce. Partners and technology companies often continue into World Tours and industry conferences, making portable display systems a practical way to keep branding consistent while adjusting to different event formats.
Reuse the core hardware
Keep the frames, counters, and stands, and refresh only the printed graphics when your message changes.
Transport & adapt
Systems pack into cases and reconfigure to fit different booth sizes from one event to the next.
Consistent branding
Carry the same look across events, so your brand reads the same whether you're in San Francisco or elsewhere.
Preparing for Dreamforce 2026
Dreamforce moves quickly. A clear plan helps you make more of the sessions, demonstrations, conversations, and opportunities that matter most:
- Confirm registration & event access
- Review the official Dreamforce schedule
- Shortlist priority sessions & experiences
- Plan meetings with peers, partners & teams
- Prepare demonstrations & talking points
- Finalize messaging & approve booth graphics
- Test any technology you'll show
- Assign team roles & booth coverage
- Confirm shipping & logistics for display materials
- Plan your post-event follow-up.
How to Prepare for Dreamforce
8–10 weeks out
Confirm your sponsor or partner space, set goals and budget, and choose a display setup you can reuse.
6 weeks out
Finalize branding and submit artwork to PrintMyExpo for design approval.
3–4 weeks out
Approve proofs, complete production, and confirm delivery timing to San Francisco.
1–2 weeks out
Prepare your demos, brief your team, and confirm your meeting schedule.
After the event
Pack your display into its cases and store it, ready for your next event.
Dreamforce 2026 FAQs
When and where is Dreamforce 2026?
Dreamforce 2026 takes place September 15–17, 2026 in San Francisco, with sessions also streaming live on Salesforce+. Confirm dates, passes, and program details directly with Salesforce.
Do I need a booth to attend Dreamforce?
No. Most attendees come to learn and connect. Physical spaces are mainly for sponsors, Salesforce partners, and participating technology companies.
What displays suit a Dreamforce sponsor or partner space?
Backlit displays and fabric backdrops for a clear visual anchor, a branded counter for demos and conversations, retractable banners for your message, plus modular systems and hanging signs for larger spaces.
Can I reuse the display at other events?
Yes. Keep the core hardware and refresh the printed graphics, so the same system works at Dreamforce and your other conferences.
Do you handle artwork and production?
Yes. Our team creates print-ready artwork with proofs for approval, then handles production and shipping to you or the venue.
Is PrintMyExpo affiliated with Salesforce or Dreamforce?
No. PrintMyExpo is an independent display company and is not affiliated with, endorsed by, or a sponsor of Salesforce or Dreamforce. We don't provide event registration or booth space — confirm those directly with Salesforce.
Give Your Demo the Right Stage?
Bring your demos, messaging, and conversations together in a display designed around your Dreamforce 2026 goals.
Wishlist is empty.