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Marc Benioff’s keynote, major Salesforce announcements, and updates across Agentforce, Customer 360, Data 360, and Slack.
📍 Sep 15-17, 2026 · San Francisco + Salesforce+
Dreamforce 2026: AI, CRM & the Ideas Shaping the Salesforce Ecosystem
Dreamforce 2026 brings the global Salesforce ecosystem together in San Francisco for three days of AI, CRM innovation, hands-on learning, live demonstrations, and community connection, with the experience reaching audiences worldwide through Salesforce+. This guide explores what to expect across the event and how sponsors and partners can prepare a physical presence that supports meaningful conversations and brand engagement.
Sep 15-172026 · San Francisco + Salesforce+
400+Sessions & Trainings
AI + CRMAgentforce, Data 360 & more
GlobalThe Salesforce community
The Event
About Dreamforce 2026
Dreamforce 2026 brings the global Salesforce ecosystem to San Francisco from September 15-17, connecting customers, partners, developers, and business leaders around AI, Agentforce, CRM, Data 360, and Slack. With key sessions streamed worldwide on Salesforce+, the event extends its learning and community experience far beyond San Francisco.
Marc Benioff’s keynote, hands-on training, product demonstrations, and customer stories bring emerging technologies into practical focus. For sponsors and partners, Dreamforce offers a dynamic environment to showcase solutions, engage audiences, and create meaningful connections through memorable brand experiences.
The Program
What Happens at Dreamforce
Product Demonstrations
Live demonstrations across Salesforce and its wider ecosystem, showcasing AI agents, data, CRM, and automation in action.
Campground & Partner Experiences
The Campground brings products, demos, customer stories, partners, and sponsors together in an interactive space.
The Audience
Who Dreamforce Brings Together
Bringing the Salesforce ecosystem together, the event offers something different for every audience.
- Business & revenue leaders
- Developers, admins & architects
- Sales, marketing & service teams
- IT & technical teams
- Partners & solution providers
- Enterprise decision-makers
BEYOND THE DIGITAL EXPERIENCE
Create a Space That Draws People In
Bring Technology to Life
Give software, AI agents, and hardware a focused setting for live demonstrations.
Strengthen brand recognition
Strong visual presentation helps attendees quickly understand your brand and what you offer.
Design for Deeper Conversations
Give technical teams, customers, and decision-makers room to connect, discuss, and explore.
Turn Attention Into Engagement
Use your space to engage customers, meet potential partners, and build meaningful business relationships.
Make Your Booth Work for You
Portable Setups for Every Footprint
Choose a setup that fits your footprint, with the right balance of space for live demonstrations, product displays, meetings, and meaningful conversations with attendees.
Inline · 10×10
Clear and professional
For a standard inline booth.
- Fabric backdrop wall
- Branded counter
- 2 retractable banners
- Branded table cover
Inline · 10×20
Room to demonstrate
For more demonstrations and meetings.
- Large fabric backdrop
- 2 branded counters
- Hanging sign
- Seated meeting area
Island · Feature
Larger footprint
For a larger stand with multiple demonstrations.
- Modular backdrop structure
- Overhead hanging sign
- Multiple demo pods
- Full booth branding
Recommended displays
Displays for Event Exhibitors
Beyond the event location
Go Beyond Dreamforce
Carry a consistent visual presence from Dreamforce to World Tours, industry conferences, and the events that come next with portable display systems.
Reuse the core hardware
Keep the frames, counters, and stands, and refresh only the printed graphics when your message changes.
Transport & adapt
Systems pack into cases and reconfigure to fit different booth sizes from one event to the next.
Consistent branding
Carry the same look across events, so your brand reads the same whether you're in San Francisco or elsewhere.
♻️
One System, Multiple Events. Keep the core display, refresh the graphics, and maintain a consistent brand presence across events without rebuilding your setup each time.
Checklist
Preparing for Dreamforce 2026
Plan your time around the sessions, demonstrations, conversations, and opportunities most relevant to your goals.
- Confirm registration & event access
- Review the official Dreamforce schedule
- Shortlist priority sessions & experiences
- Plan meetings with peers, partners & teams
- Prepare demonstrations & talking points
- Finalize messaging & approve booth graphics
- Test any technology you'll show
- Assign team roles & booth coverage
- Confirm shipping & logistics for display materials
- Plan your post-event follow-up.
Event preparation
How to Prepare for Dreamforce
8-10 weeks out
Confirm your sponsor or partner space, set goals and budget, and choose a display setup you can reuse.
6 weeks out
Finalize branding and submit artwork to PrintMyExpo for design approval.
3-4 weeks out
Approve proofs, complete production, and confirm delivery timing to San Francisco.
1-2 weeks out
Prepare your demos, brief your team, and confirm your meeting schedule.
After the event
Pack your display into its cases and store it, ready for your next event.
Exhibitor Resources
Guides to Help You Plan
Deeper reads on booths, displays and event preparation.
FAQ
Dreamforce 2026 FAQs
When and where is Dreamforce 2026?
Dreamforce 2026 takes place September 15-17, 2026 in San Francisco, with sessions also streaming live on Salesforce+. Confirm dates, passes, and program details directly with Salesforce.
Do I need a booth to attend Dreamforce?
No. Most attendees come to learn and connect. Physical spaces are mainly for sponsors, Salesforce partners, and participating technology companies.
What displays suit a Dreamforce sponsor or partner space?
Backlit displays and fabric backdrops for a clear visual anchor, a branded counter for demos and conversations, retractable banners for your message, plus modular systems and hanging signs for larger spaces.
Can I reuse the display at other events?
Yes. Keep the core hardware and refresh the printed graphics, so the same system works at Dreamforce and your other conferences.
Do you handle artwork and production?
Yes. Our team creates print-ready artwork with proofs for approval, then handles production and shipping to you or the venue.
Let's build it
Give Your Demo the Right Stage?
Bring your demos, messaging, and conversations together in a display designed around your Dreamforce 2026 goals.
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