Footwear Brands
Running, trail, and specialty footwear brands unveiling their latest collections.
📍 Dec 01 - 03, 2026 · Henry B. González Convention Center · San Antonio
Connect with the Buyers Shaping the Running Industry
The Running Event brings the specialty running community together, connecting established brands and emerging innovators with retailers, store owners, and industry professionals. Exhibitors can use this platform to highlight their newest products, share brand stories, and explore valuable retail opportunities. Well-planned booth displays showcase product details, strengthen brand recognition, and create welcoming spaces for valuable industry conversations.
Dec 01 - 032026 · San Antonio
Run specialtyThe Industry's Premier Show
20th yearTrade show + Conference
Beyond One ShowOne Build, Many Shows
About the event
About The Running Event
The Running Event 2026 returns to San Antonio, December 01 - 03, marking 20 years as a premier gathering for the run specialty industry. Produced by Diversified Communications, it unites leading running and outdoor brands, specialty retailers, store owners, and industry professionals for product discovery, expert insights, exhibitions, and valuable networking.
Exhibitors have an opportunity to unveil new collections, spotlight product innovations, and connect with influential retail audiences. Distinctive booth displays help elevate product presentation, reinforce brand identity, and create an engaging presence throughout the exhibition.
Inside the Expo
Who Exhibits at The Running Event
Apparel & Gear
Running apparel, socks, packs, headwear, and accessories brands.
Nutrition, Tech & Recovery
Nutrition, hydration, wearables, insoles, and recovery products.
The Attendees
Who You'll Meet
- Run specialty store owners
- Buyers & merchandisers
- Store managers & staff
- Outdoor specialty retailers
- Sales reps & agencies
- Industry media & partners
Exhibit Presentation
Win Attention from Running Retail Buyers
Buyers source what's next
Retailers come to discover and evaluate new products. Clear branding helps them find you and know your line.
Hands-On Product Discovery
This community loves to try gear and talk shop, so a welcoming booth invites the conversation.
Show the product well
Showcase footwear and apparel with clear displays that highlight fit, materials, and design.
Relationships carry over
TRE runs every year, so consistent branding helps retailers recognize you season after season.
Trade Show Essentials
Booth Setups & Displays for TRE
Small tabletop spaces and large island exhibits both benefit from a coordinated display setup. Organized product presentation, consistent branding, and smart use of space help create an effective show floor presence. Explore portable, reusable displays that are easy to transport, assemble, and use again at upcoming events.
Inline · 10×10
Clear and professional
For a standard inline booth.
- Fabric backdrop wall
- Branded counter
- 2 retractable banners
- Branded table cover
Inline · 10×20
Room to show gear
For a fuller line and meetings.
- Large fabric backdrop
- 2 branded counters
- Hanging sign
- Seated meeting area
Island · Feature
Larger footprint
For a bigger stand with your full range.
- Modular backdrop structure
- Overhead hanging sign
- Multiple demo pods
- Full booth branding
Recommended displays
Displays for Event Exhibitors
One Booth, Every Year
Exhibit Again, Season After Season
Running and outdoor exhibitions give brands valuable opportunities to connect with specialty retailers and showcase new products throughout the year. Portable, reusable displays simplify repeat exhibiting with easy transport, quick assembly, and a consistent brand presence across multiple events.
Packs into cases
Backdrops, banners, and counters fold into cases you can ship or check no crating for a standard booth.
Sets up quickly
Pop-up and tension-fabric pieces assemble without tools, so you're ready before the hall opens.
Refresh, don't rebuild
Keep the frame and update the printed graphic when your lines or seasons change.
♻️
Exhibit season after season. Reusable booth displays make it easy to return to TRE and other running and outdoor exhibitions with a consistent setup. Refresh the graphics to reflect new campaigns without replacing the entire display.
Done for you
How PrintMyExpo Handles the Production
Every stage of display preparation is managed with care, from design approval through final production, allowing your team to focus on showcasing products, strengthening brand visibility, and building meaningful connections with retail buyers.
Consultation & booth planning
We map your booth size, line, and goals into a display plan that keeps your products front and center.
Design & artwork approval
Custom artwork with detailed proofs for approval, aligned with your brand and product story.
Custom printing & production
Fabric backdrops, banners, counters, and table covers produced with your branding and messaging.
Delivery to you or the venue
We ship on schedule in cases made for transit, so your booth arrives in San Antonio ready to assemble.
Reuse next year
Pack it down, store it, and bring the same booth back next year updating graphics as needed.
Checklist
TRE Booth Preparation Guide
Follow these key steps to prepare your booth ahead of the December 1 opening.
- Confirm your booth size & location in San Antonio
- Review the exhibitor information & deadlines
- Choose a portable, reusable display setup
- Plan your product layout & fitting flow
- Finalize branding, message & key lines
- Submit artwork & approve your proof early
- Confirm the shipping timeline to San Antonio
- Pack components, and store your setup for next year
Event preparation
How to Prepare for The Running Event
8 - 10 weeks out
Confirm your booth size, set goals and budget, and choose a display setup you can reuse.
6 weeks out
Finalize branding and submit artwork to PrintMyExpo for design approval.
3 - 4 weeks out
Approve proofs, complete production, and confirm delivery timing to San Antonio.
1 - 2 weeks out
Prepare your products and samples, brief your booth staff, and confirm your lead capture.
After the show
Secure your display in its cases for easy transport and future use.
Exhibitor Resources
Guides to Help You Plan
Deeper reads on booths, displays and event preparation.
FAQ
The Running Event Exhibitor FAQs
When and where is The Running Event 2026?
TRE 2026 takes place December 01 - 03 in San Antonio, Texas. Confirm booth specifications before approving artwork.
What displays work best for TRE booth?
Showcase your brand with fabric backdrops, retractable banners, display counters, product shelving, and branded table covers. Smaller exhibitors can opt for a compact tabletop setup.
Can I reuse the booth next year or at other shows?
Yes. Our fabric and pop-up displays are designed for reuse. Pack them into cases, store them safely, and bring them to future events with refreshed graphics when needed.
Can you ship to the convention center or to me directly?
Yes. We ship on schedule to your address or the venue, in cases made for transit and storage between shows.
Do you handle artwork and branding?
Yes. We create branded display artwork with clear approval proofs, aligned with your product presentation.
Let's build it
Put Your Products in Front of Running Retailers
Tell us your booth size and your product line we'll build a display that shows your brand and reuses year to year.
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