Makeup & Cosmetics
Pro and indie makeup, color, and cosmetics brands.
📍 May 2 - 3, 2027 · Metropolitan Pavilion · New York
Connect Your Beauty Brand with Makeup Artists and Industry Pros
The Makeup Show NYC brings beauty brands face-to-face with the professionals shaping the industry. Makeup artists, hairstylists, estheticians, and beauty enthusiasts explore the show floor to discover fresh products, experience live demonstrations, and connect with emerging and established brands. Your exhibit creates the perfect opportunity to spotlight product innovation, showcase what makes your range distinctive, and turn meaningful conversations into lasting industry connections.
May 2 - 32027 · Metropolitan Pavilion, NYC
80+ brandsInside the Show
Beauty prosArtists, Students & Executives
ReusableExhibit Again with Ease
About the event
About The Makeup Show NYC
The Makeup Show NYC is a leading beauty trade event bringing together makeup artists, hairstylists, cosmetologists, estheticians, students, and creative professionals. Taking place May 2 - 3, 2027, at the Metropolitan Pavilion in New York, the event features 80+ professional and independent beauty brands, alongside live demonstrations, expert-led seminars, educational sessions, and networking opportunities.
Exhibiting brands gain direct access to professionals who influence product choices, recommend beauty essentials, and shape industry trends. The event creates an opportunity to introduce new collections, showcase product innovation, and build valuable connections with the people who matter most to your brand. Meaningful product interactions can also turn first-time discoveries into lasting brand recognition.
At the Exhibition
Who Exhibits at The Makeup Show NYC
Skincare & Haircare
Skincare, haircare, and professional beauty brands showcasing their products.
Tools, Brushes & Lashes
Makeup brushes, application tools, professional hair tools, and false lashes.
Meet the Pros
Who You'll Meet
- Makeup Artists & MUAs
- Hairstylists & Cosmetologists
- Estheticians & Skincare Pros
- Beauty Students & Creatives
- Influencers & Press
- Beauty Brand Executives
Beauty on Display
Where Product Appeal Meets Brand Identity
Artists shop with their eyes
Beauty is visual. Make your booth inviting and on-brand, encouraging visitors to explore and experience your products.
Show your products at their best
Thoughtful lighting and a well-organized display bring out your product colors and textures, making every detail stand out clearly.
80+ brands showcasing the latest in beauty
Cohesive graphics and clear brand messaging help visitors spot your exhibit and remember what makes it distinctive.
Strengthen Brand Recognition
Consistent branding keeps your business recognisable and helps turn first-time visitors into familiar faces at future exhibitions.
Exhibit with Confidence
Booth Setups & Displays for The Makeup Show
Exhibiting at the Metropolitan Pavilion can mean anything from a compact tabletop setup to a larger corner space. Whatever your booth size, a cohesive display helps present your products beautifully and maintain a strong brand identity. Choose portable, reusable options that pack away easily and are ready for your next exhibition. Explore the display options below to find the right fit for your space.
Inline · 10×10
Clear and professional
For a single table on the floor.
- Fabric backdrop wall
- Branded counter
- 2 retractable banners
- Branded table cover
Inline · 10×20
Room to demonstrate
For more demonstrations and meetings.
- Large fabric backdrop
- 2 branded counters
- Hanging sign
- Seated meeting area
Island · Feature
Larger footprint
For a bigger or corner space.
- Modular backdrop structure
- Overhead hanging sign
- Multiple demo pods
- Full booth branding
Recommended displays
Displays for Event Exhibitors
One Booth, Many Cities
One Display, Multiple Beauty Shows
Beauty brands often exhibit across multiple cities and industry events throughout the year. Reusable display systems make it easier to carry the same visual identity from one exhibition to another, with convenient setup, breakdown, and transport.
Packs into cases
Backdrops, banners, and counters fold into cases you can carry or check no crating for a tabletop or booth.
Sets up quickly
Pop-up and tension-fabric pieces assemble without tools, so you're ready before the floor opens.
Refresh, don't rebuild
Keep your existing display structure and refresh the graphics for new collections, seasonal launches, or brand campaigns.
♻️
Buy once, exhibit everywhere. Reusable booth displays make it easier to exhibit across multiple cities, preserve your brand's visual consistency, and avoid rebuilding your setup for every show.
Done for you
How PrintMyExpo Handles the Production
We handle the essential display preparations and production details, giving your team more time to focus on product presentation and meaningful customer interactions.
Consultation & booth planning
We map your space, products, and goals into a display plan that keeps your brand and colors front and center.
Design & artwork approval
Professionally prepared display artwork, customised to your branding and approved before printing.
Custom printing & production
Fabric backdrops, banners, counters, and table covers produced with your branding and messaging.
Delivery to you or the venue
We ship on schedule in cases made for transit, so your booth arrives in New York ready to assemble.
Reuse at your next show
Pack it down, store it, and bring the same booth to your next city updating graphics as needed.
Checklist
Make Every Exhibition Detail Count
Stay ahead of your exhibition preparations with these key steps leading up to May 2.
- Confirm your booth space at the Metropolitan Pavilion
- Review the exhibitor details & deadlines
- Choose a portable, reusable display setup
- Plan your product layout & swatch station
- Finalize branding, message & show offers
- Submit artwork & approve your proof early
- Confirm the shipping timeline to New York
- Pack components, and store your setup for the next city
Event preparation
How to Prepare for The Makeup Show NYC
8 - 10 weeks out
Confirm your space, set goals and budget, and choose a display setup you can reuse.
6 weeks out
Finalize branding and submit artwork to PrintMyExpo for design approval.
3 - 4 weeks out
Approve proofs, complete production, and confirm delivery timing to New York.
1 - 2 weeks out
Prepare your products, testers, and show offers, and brief your booth staff.
After the show
Pack your booth into its cases and store it, ready for your next city.
Exhibitor Resources
Guides to Help You Plan
Deeper reads on booths, displays and event preparation.
FAQ
The Makeup Show Exhibitor FAQs
When and where is The Makeup Show NYC 2027?
The event runs May 2 - 3, 2027, from 9am - 5pm at the Metropolitan Pavilion, New York. Confirm booth specifications before approving artwork.
What displays work best for a beauty booth?
Bring your booth together with a fabric or backlit backdrop, branded counter, retractable banners, product shelving, and a coordinated table cover. Smaller exhibitors can choose a tabletop setup.
Can I reuse the booth at other Makeup Show cities?
Yes. Our reusable fabric and pop-up displays make it easy to take your booth from one city to another. Simply pack, store, and reuse the frame, refreshing the graphics for new collections or campaigns.
Do you handle artwork and branding?
Yes. Our team prepares tailored print artwork to complement your brand and showcase your products, sharing digital proofs for review and approval before production.
What booth sizes do you support?
Every exhibition space has different requirements. Share your booth dimensions and the products you're showcasing, and we'll suggest a display that suits both.
Let's build it
Put Your Beauty Collection on Display
Tell us about your products and available space. We'll create a display that brings your brand identity and collection together.
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