Food & beverage producers
Store-brand food and drink makers across every aisle, from ambient lines to chilled and frozen.
📍 25-26 May 2027 · RAI Amsterdam, Netherlands
Showcase Your Private Label Range to Global Buyers
Held at RAI Amsterdam, World of Private Label brings retailers and manufacturers from across the globe together to discover products, explore store-brand opportunities, and build valuable connections. The exhibition stand gives buyers a close-up look at your range from product sampling and comparison to discovering new opportunities. Strong presentation keeps your range organized, puts your brand in clear view, and creates the right setting for meaningful buyer conversations.
25-26 May2027 · RAI Amsterdam
40 yearsThe Flagship Private Label Show
LargestIndustry Hub
ReusableShow After Show
About the event
About World of Private Label
Nearly 40 years of World of Private Label have connected retailers with manufacturers to discover new products, build valuable contacts, and grow store-brand programmes. The 2027 edition takes place on 25-26 May at RAI Amsterdam, bringing together private label professionals from across Europe and around the world.
Across two days, visitors can explore extensive food and non-food ranges, discover emerging ideas through the World of Ideas innovation showcase, and gain industry insights through pre-show seminars. Retailers and buyers attend to source products, meet potential suppliers, and uncover opportunities for their own-brand ranges.
Inside the Show
Who Exhibits at World of Private Label
Non-food & personal care
Beauty, personal care, health, household, and pet-care manufacturers.
International manufacturers
Suppliers from across Europe and around the world, from category specialists to national brand makers.
In the room
Who You'll Meet
- Retail buyers & category managers
- Supermarket & grocery chains
- Discounters & hypermarkets
- Importers, exporters & wholesalers
- Online & convenience retailers
- Own-brand & sourcing teams.
Why presentation matters
Turn Attention Into Buyer Interest
Global Brands, One Destination
Buyers arrive from many countries. Strong, visual branding carries across language barriers faster than text.
Let the products lead
Clean shelving and a considered backdrop let your packaging and samples speak before you do.
One stand among many
Strong stand branding helps buyers find you quickly and remember your brand after the event.
Sampling opens doors
Counter space lets buyers taste or try products while giving you room to discuss listings, volumes, and terms.
Built for the Show
Booth Setups for World of Private Label
RAI Amsterdam offers compact spaces and large island stands, giving every exhibitor room to create a strong brand presence. Choose a display that puts your products first, keeps your branding clear, and makes every part of your space count. Explore portable, reusable options designed for easy setup, storage, and repeated use at future shows.
Inline · 10×10
Clear and professional
For a standard inline booth.
- Fabric backdrop wall
- Branded counter
- 2 retractable banners
- Branded table cover
Inline · 10×20
Room to demonstrate
For more demonstrations and meetings.
- Large fabric backdrop
- 2 branded counters
- Hanging sign
- Seated meeting area
Island · Feature
Larger footprint
For a larger stand with multiple demonstrations.
- Modular backdrop structure
- Overhead hanging sign
- Multiple demo pods
- Full booth branding
Recommended displays
Displays for Event Exhibitors
Beyond the event location
One Display Endless Opportunities
World of Private Label returns to RAI Amsterdam each May, while manufacturers showcase their ranges at private-label and grocery events worldwide. Portable displays that pack down and reassemble quickly make it easy to bring your brand back year after year without rebuilding from scratch.
Packs into cases
Backdrops, banners, and counters fold into cases built for transit no bespoke crate for a standard stand.
Sets up quickly
Pop-up and tension-fabric pieces assemble without tools, so setup time goes into arranging your products.
Consistent brand, every show
Keep the frame and update the printed graphic when your range or packaging changes.
♻️
Exhibit once, Reuse everywhere. Reuse the same stand at RAI Amsterdam each year and across other trade shows worldwide. Refresh the graphics when needed instead of replacing the entire display.
Done for you
How PrintMyExpo Handles the Production
We handle every display detail, from the first proof through production, so your team can focus on your products and buyers.
Consultation & stand planning
We map your stand size, range, and goals into a display plan that keeps your products front and center.
Design & artwork approval
Artwork and proofs prepared around your brand and product categories, ready for sign-off.
Custom printing & production
Fabric backdrops, banners, counters, and table covers produced with your branding and messaging.
Delivery in cases built for transit
Displays ship in travel-ready cases, with overseas shipping options available for Amsterdam.
Reuse it next May
Pack it down, store it, and bring the same stand back next year updating graphics as needed.
Checklist
World of Private Label Event Preparation
Key steps to keep your booth preparation on track for 25 May:
- Confirm your stand size & location with PLMA
- Review the exhibitor information & deadlines
- Choose a portable, reusable display setup
- Plan your product layout & sampling flow
- Finalize branding, categories & key messaging
- Submit artwork & approve your proof early
- Confirm shipping options & timing to Amsterdam
- Pack components, and store your setup for next year.
Event preparation
How to Prepare for World of Private Label
10-12 weeks out
Confirm your booth size, set goals and budget, and choose a display setup you can reuse.
7-8 weeks out
Finalize branding and submit artwork to PrintMyExpo for design approval.
4-5 weeks out
Approve proofs, complete production, and confirm shipping options and timing to Amsterdam.
1-2 weeks out
Organize products and samples, prepare sell sheets, and confirm your lead capture.
Pack it Away
Store the stand safely in its cases and keep it ready for next May.
Exhibitor Resources
Guides to Help You Plan
Deeper reads on booths, displays and event preparation.
FAQ
World of Private Label Exhibitor FAQs
When and where is World of Private Label 2027?
PLMA’s World of Private Label runs 25-26 May 2027 at RAI Amsterdam. Confirm your stand details with PLMA before finalizing your artwork.
What displays work best for a private label stand?
Backdrops showcase your brand, banners highlight categories, counters support sampling, and shelving presents your range. Tabletop displays suit smaller exhibitors.
Can I reuse the stand next year or at other shows?
Yes. Our fabric and pop-up displays are built for reuse. Pack, store, and bring the same stand back next may or to another show, refreshing the graphics as needed.
Do you handle artwork and branding?
Yes. Our team prepares your artwork and shares proofs for approval, tailored to your brand and product categories.
Can you ship to the RAI Amsterdam?
Display kits are packed for easy transport, with shipping options and delivery timing confirmed for overseas shows like Amsterdam.
Let's build it
Plan Your World of Private Label Stand
Tell us your stand size and product categories, and we’ll create a display that showcases your range and can be reused at future shows.
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