Food & beverage makers
Shelf-stable, snacks, beverages, fresh, frozen, and refrigerated store-brand producers.
📍 Nov 15-17, 2026 · Chicago
Put Your Private Label Products in Front of Retail Buyers
PLMA’s U.S. Private Label Trade Show brings retail buyers from across the U.S. and Canada to Chicago to discover, source, and compare store-brand products. Your exhibit gives buyers an opportunity to see your product range up close, explore what makes your offerings stand out, and start meaningful conversations about potential retail opportunities.
Nov 15-172026 · Chicago
1,900+Exhibitors in 2025
60Countries Participating
40+ yearsThe industry's event
About the event
About the U.S. Private Label Show
Organized by PLMA, the U.S. Private Label Trade Show has brought the store-brand industry together in Chicago every November for more than 40 years. The 2026 edition takes place November 15-17, bringing exhibitors and retail buyers from across the U.S. and Canada together in one major sourcing environment. The 2025 show featured more than 1,900 exhibitors from 60 countries, showcasing tens of thousands of products across food and non-food categories, from snacks, beverages, and fresh foods to beauty, personal care, household, kitchenware, and pet care.
Retail buyers attend to discover new products, evaluate suppliers, and source private-label opportunities across a wide range of categories. Attendees include supermarkets, supercenters, drug and convenience chains, mass merchandisers, online retailers, wholesalers, and other retail businesses looking for new products and potential suppliers.
On the floor
Who Exhibits at the U.S. Private Label Show
Health, beauty & household
Beauty, personal care, OTC, household, kitchenware, and pet-care suppliers.
Brand & private-label suppliers
Small and mid-size suppliers, as well as national brand makers producing for private labels.
In the room
Who You'll Meet
- Supermarket & grocery buyers
- Supercenter & mass-merchant buyers
- Drug & convenience chain buyers
- Online & discount retailers
- Importers, exporters & wholesalers
- Private-label & sourcing teams.
Why presentation matters
Make Buyers Stop, Look & Explore
Buyers come to source
Retail buyers walk the floor comparing suppliers. Clear branding tells them which categories you make.
Products deserve a clean setting
Organized shelving and a tidy backdrop let your packaging and samples be seen at their best.
Many suppliers, one category
Two private-label makers can look alike; your display can state your categories and strengths up front.
Sampling leads to listings
Give buyers room to taste or try your products while discussing specs, packaging, and terms.
Built for the floor
Booth Setups for the Event
Whether you have a single table or a full island, create an organized space that puts your products and brand front and center. Portable, reusable display options make it easy to pack down after the show and bring your setup back for the next November edition. Choose a display setup that brings your products and brand into focus.
Inline · 10×10
Clear and professional
For a standard inline booth.
- Fabric backdrop wall
- Branded counter
- 2 retractable banners
- Branded table cover
Inline · 10×20
Room to demonstrate
For more demonstrations and meetings.
- Large fabric backdrop
- 2 branded counters
- Hanging sign
- Seated meeting area
Island · Feature
Larger footprint
For a larger stand with multiple demonstrations.
- Modular backdrop structure
- Overhead hanging sign
- Multiple demo pods
- Full booth branding
Recommended displays
Displays for Event Exhibitors
One Booth, Every November
Use Your Booth Again for Future Shows
The show returns to Chicago each November, and many suppliers also take part in other private-label and grocery events throughout the year. A display that packs down easily and sets up quickly gives you the flexibility to reuse the same booth year after year, without having to start from scratch each time.
Packs into cases
Backdrops, banners, and counters fold into cases you can ship or check no crating for a standard booth.
Sets up quickly
Pop-up and tension-fabric pieces assemble without tools, so setup time goes into arranging your products.
Refresh, Don’t Replace
Keep the frame and update the printed graphic when your range or packaging changes.
♻️
Bring it back every year. Return to Chicago each November and use the same booth at other private-label and grocery shows throughout the year. When your branding evolves, update the graphic instead of replacing the entire display.
Done for you
How PrintMyExpo Handles the Production
Our team handles the display details through every stage, leaving you free to focus on your products and buyer conversations.
Consultation & booth planning
We map your booth size, range, and goals into a display plan that keeps your products front and center.
Design & artwork approval
Print-ready artwork and proofs for your approval, designed around your brand and product range.
Custom printing & production
Fabric backdrops, banners, counters, and table covers produced with your branding and messaging.
Delivery to you or the venue
On-time shipping in protective cases keeps your booth secure and ready to assemble when it arrives in Chicago.
Reuse next November
Pack it down, store it, and bring the same booth back next year updating graphics as needed.
Checklist
Plan Ahead for a Smooth Show Setup
Use this simple checklist to stay on top of every important detail before November 15:
- Confirm your booth size & location with PLMA
- Review the exhibitor information & deadlines
- Choose a portable, reusable display setup
- Plan your product layout & sampling flow
- Finalize branding, categories & key messaging
- Submit artwork & approve your proof early
- Confirm the shipping timeline to Chicago
- Pack components, and store your setup for next year.
Event preparation
How to Prepare for the U.S. Private Label Show
8-10 weeks out
Confirm your booth size, set goals and budget, and choose a display setup you can reuse.
6 weeks out
Finalize your branding and send the artwork for final design approval.
3-4 weeks out
Approve proofs, complete production, and confirm delivery timing to Chicago.
1-2 weeks out
Organize products and samples, prepare sell sheets, and confirm your lead capture.
Pack up & Store
Pack your booth into its cases, store it safely, and bring it back for next November.
Exhibitor Resources
Guides to Help You Plan
Deeper reads on booths, displays and event preparation.
FAQ
Private Label Show Exhibitor FAQs
When and where is the U.S. Private Label Show 2026?
PLMA’s U.S. Private Label Trade Show takes place November 15-17, 2026, in Chicago. Confirm your venue and booth details with PLMA before finalizing artwork.
What displays work best for a private label booth?
Use fabric backdrops for branding, banners for key categories, counters for sampling, shelving for products, and branded table covers. Smaller exhibitors can start with a tabletop display.
Can I reuse the booth next year or at other shows?
Yes. Our fabric and pop-up displays are built for reuse. Pack them away, bring the same booth back for future shows, and update the graphics when needed.
Do you handle artwork and branding?
Yes. We prepare print-ready artwork around your brand and product categories, with proofs provided for your review and approval before production.
Can you ship to the venue in Chicago or to me directly?
Yes. We ship on schedule to your address or the venue, in cases made for transit and storage between shows.
Let's build it
Show Buyers What You Have to Offer
Share your booth size and product categories, and create a display that puts your products in focus.
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